9. Rank videos on YouTube
- Target video topics with search traffic potential: Target video topics that have both search traffic and business potential.
- Create a video that deserves to rank: Watch times are important. Your video needs to be entertaining, informative and captures the attention of your audience. Script your videos so you can keep on video on-point. Edit them smartly for high engagement.
- Capture leads: Using YouTube’s end screen features, add the link to your landing page/lead magnet at the end of your video. Add it to your description. Write a comment linking to your landing page and pin it.
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