It essentially works like this: rather than making a decision based on pure value for investment (time, money, etc.), we factor in comparative value—that is, how much value an option offers when compared to another option.
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Similar ideas to The anchoring effect
Anchoring occurs when an initial reference value disproportionately influences subsequent judgments. This effect:
It is the habit of making decisions based on how we feel rather than what we value.
It's when we use our emotions and feelings as evidence for what we should or shouldn’t do. Depression and procrastination are common results of this.
Relativity makes us evaluate options in comparison rather than absolute terms. This mental pattern:
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