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Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.

When people are given a menu of choices, they rarely ask: 

• “what’s not on the menu?” 
• “why am I being ...

When we're overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice.

The more options we're given, the less satisfied we become with whatever we choose because we're aware of all the other options we're potentially forfeiting

Picture discipline as a muscle. Just as muscles grow stronger with regular exercise, your discipline strengthens each time you choose to engage in a task, especially when it's challenging or when you're tempted by distractions. Sterner guides us to see each moment of choi...