1. Don't overload your slides

It’s often the case that the things speakers obsess about are the opposite of what the audience cares about. They want to be entertained. They want to learn. And most of all, they want you to do well.

Many mistakes you can make while performing do not ...

Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:

• Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, ...

Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.

• • If you don't have the volume of data, start with qualitative feedback from user surveys or testing.*