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You are not the hero of your brand story. The customer is.
They want to win, solve their problems, and transform. You’re just the guide. The mentor. The one who hands them the map and says: “Let’s go.”
When you center the story on your customer’s desires, str...
Although the Hero role and Housekeeping days may seem insignificant, they make teamwork more effective and less stressful.
All team members can start each month, week, and day knowing what work they want to focus on and the freedom to focus on it with minimal interruptions.
By separ...
Givers are inclined to accommodate all the requests for help - neglecting their own responsibilities while being at the mercy of takers.
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