DANIEL KAHNEMAN

Paying attention involves two separate distinct brain functions: 

1. “enhancement” - our ability to focus on things that matter) 
2. “suppression” - our ability to ignore the things that don’t. 

We surround ourselves with it: We tend to like people who think like us; if we agree with someone's beliefs, we're more likely to be friends with them.

This makes sense, but it means that we subconsciously begin to ignore or dismiss anything that threatens our world views

• We evolved this way. For thousands of years, our ability to band together against a common enemy (weather, wild beasts, other tribes) was life-saving.
• Knowing who we are makes us feel secure. With countless labels, we build up this creation we call our self. And it’s e...