Tailor benefit messages to different stakeholder perspectives - Deepstash
Tailor benefit messages to different stakeholder perspectives

Tailor benefit messages to different stakeholder perspectives

  • The CFO scans for financial returns
  • The COO wants operational improvements
  • The CEO might focus on strategic positioning or competitive advantage

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kivvio

A Chief Technology Strategist helping companies to grow from caterpillar companies with transformation ideas to accelerate metamorphosis into smooth, airy and volatile butterfly organizations.

My new blog post from RAPID-based Modernization series is about how to write a proper proposal document to make sure it sells our idea: https://blog.caterpillar.garden/p/rbm-r-how-to-prepare-the-right-modernization

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