10. Make Smart Business Moves
- Always think: “What will competitors do if I do this?”
- Don’t make moves blindly – plan carefully.
- Play to your strengths and protect your position.
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Outline
Start with a plan. After that you can split the big deal – the whole text into small little pieces. What to use:
- Common sense (your feelings). Think what will be useful for your audience.
- Competi...
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