BRENÉ BROWN

• A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
• The main body of the email should b...

The Semmelweis reflex is a knee-jerk tendency to reject new evidence. It's a form of confirmation bias where we deny objective evidence, even if it could bring transformative improvement.

We can train ourselves to avoid the Semmelweis Reflex by not holding too hard...

Many questions are not directed at the story but at one’s own writing process, like when to plan, when to brainstorm, and when to write.

This also includes one’s own little experiments in the writing process.