6. Help Them Avoid Failure

3. Take an interest in the details of your friend’s life by being a good listener. Don’t watch television or text while your friend is sharing something with you. Most times people need more than good advice, they need someone to listen to them as they talk through their feelings...

Confusion kills conversion. People won’t take action if they don’t know what action to take. A plan makes the path feel safe, doable, and real.

Break the journey into simple, visual steps. When people know exactly what’s next, they’re far more likely to say yes.

Avoiding mistakes is an under-appreciated way to improve.

In most jobs, you can enjoy some degree of success simply by being proactive and reliable—even if you are not particularly smart, fast, or talented in a given area. Sometimes it is more important to consider why people fail...