The 3-Phase Response
Divide crisis management into three distinct phases:
React: Immediate safety and containment.
Respond: Assess damage, communicate clearly, and begin solutions.
Recover: Repair, learn lessons, and rebuild stronger.
This structured approach ensures nothing is overlooked and maintains a sense of forward motion.
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When disaster strikes, effective crisis management transforms panic into purpose, safeguarding people, reputation, and progress through calm leadership, strategic planning, and human-centered action.
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