Signal First, Solve Later
Prioritize communication. People need to know what’s happening, what’s being done, and how they can help. Silence fuels rumors. By building a rapid communication system (email templates, press kits, spokespersons), you can keep control of the narrative and maintain trust.
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When disaster strikes, effective crisis management transforms panic into purpose, safeguarding people, reputation, and progress through calm leadership, strategic planning, and human-centered action.
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