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Similar ideas to 6. Know Your Audience
We're usually persuaded by people who make it clear they understand us, that they relate to our concerns. So seek out those opportunities for connection. Ask questions and really listen to the answers.
Think about this in everything you write. What does your audience really want t...
Presenting information is never about the presenter--it's always about the audience.
Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to commu...
What’s most important to them? What motivates them? What’s their background? How do they prefer to communicate? What “language” do they tend to use?
By understanding who the person (or people) you’re speaking to is, you’re able to use their common knowledge o...
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