Give Them an Anchor They Can’t Refuse - Deepstash

Give Them an Anchor They Can’t Refuse

The value of an offer is influenced by the first realistic number that enters the conversation.

Once this number—or anchor—is set, other judgements are made by adjusting away from that number as the reference point.

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emmm

Aspiring creative writer. I like spicy food and good people.

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Anchoring Effect

Anchoring Effect

Anchoring occurs when an initial reference value disproportionately influences subsequent judgments. This effect:

  • Works even when the anchor is obviously irrelevant
  • Persists even when people are warned about it
  • Affects experts and novices alike
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Anchoring Effect

Anchoring Effect

Anchoring shows how initial values disproportionately influence subsequent judgments. This effect:

  • Persists even when the anchor is completely arbitrary
  • Affects professionals including real estate agents, judges, and car dea...

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