Social Proof - Deepstash
Social Proof

Social Proof

Safety in numbers: argumentum ad populum, social proof, or our belief that what the masses are doing must be correct and what we should be doing, too.

This is true especially when uncertainty is at play. We are more inclined to follow the lead of a similar individual to us more so than a dissimilar one. The “Werther” effect describes the influence the behavior of others has on us.

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horto

🔥 Building @deepstash 🧬 Interested in tech, science, philosophy, marketing, business, health. Lifelong learner.

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Social Proof

Social Proof

Social Proof operates on the principle that we determine what's correct by finding out what other people think is correct. This mental shortcut:

  • Becomes more powerful in situations of uncertainty or ambiguity
  • Works most effectively with people we perceive as si...

Social Proof

Social Proof

Social proof drives us to follow others' actions as a decision shortcut:

  • Others' behavior serves as evidence of correct action
  • Uncertainty increases reliance on social signals
  • We unconsciously imitate

SOCIAL PROOF

SOCIAL PROOF

  • Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
  • People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
  • Humans are social by n...

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