<ul><li class="ql-align-justify">Can be told in less than 60 seconds.</li><li class="ql-align-justify">Making conversations better with friends and family (or boss).</li><li class="ql-align-justify">The goal is to make every second count.</li></ul>

How to tell a Great Stories

<ul><li class="ql-align-justify">Will the answer keep people engaged until the end?</li><li class="ql-align-justify">Ask a shocking question to grab the audience's attention.</li><li class="ql-align-justify">Examples:</li></ul><ol><li class="ql-align-justify">How much ice cream can you get for a dollar?</li><li class="ql-align-justify">What is the cheapest thing in an airport?</li><li class="ql-align-justify">Is it faster to go inside or use the drive-through?</li></ol>

Start With a Question

<ul><li class="ql-align-justify">Build up to the answers to your questions.</li><li class="ql-align-justify">Make the audience feel a constant progression.</li><li class="ql-align-justify">Provide updates on progress.</li><li class="ql-align-justify">For example:</li></ul><ol><li class="ql-align-justify">In the video, the speaker was showing how she added ingredients to her burger while cooking in the car.</li></ol>

Take Your Audience on a Journey

<ul><li class="ql-align-justify">It Makes the Audience Invested in the Outcome.</li><li class="ql-align-justify">Can be Done by Introducing an Opposing Character or an Obstacle.</li><li class="ql-align-justify">Example:</li></ul><ol><li class="ql-align-justify">The Speaker's Mother Questioning the Actions of the Protagonist.</li></ol>

Adding Conflict to the Story is Crucial

<ul><li class="ql-align-justify">Build up to the initial question's answer</li><li class="ql-align-justify">Make the audience uncertain of the question's outcome</li><li class="ql-align-justify">Example:</li></ul><ol><li class="ql-align-justify">Audience wondering if a burger will be cooked faster than a drive-through</li></ol>

Build Up to a Satisfying Ending

<ul><li class="ql-align-justify">Answers should be provided quickly and concisely.</li><li class="ql-align-justify">Make it engaging by using music, dialogue, and unexpected twists.</li><li class="ql-align-justify">Example:</li></ul><ol><li class="ql-align-justify">Speaker reveals that a burger was cooked faster and better than a drive-through.</li></ol>

Ending

For social media creator and viral video hitmaker @JennyHoyos, the key to telling a great story is to keep it brief. She breaks down her framework for telling stories in 60 seconds or less that can gain millions of views online — or simply elevate your everyday conversations. (Created in collaboration with @ignite; recorded at TEDNext 2024 on October 22, 2024)

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The Secret to Telling a Great Story — in Less Than 60 Seconds | Jenny Hoyos | TED