Big Bulb 's Key Ideas from The Lean Startup
by Eric Ries

Startups that succeed are those that manage to iterate enough times before running out of resources.

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.

Vision without execution is hallucination.

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.

Success is not delivering a feature; success is learning how to solve the customer’s problem.

If we do not know what we want, it is unlikely that we will get it.

A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

In the business world, the rearview mirror is always clearer than the windshield.

We must learn what customers really want, not what they say they want or what we think they should want.

The big question of our time is not Can it be built? but Should it be built?