Maksym Turzanski's Key Ideas from Good Strategy Bad Strategy
by Richard Rumelt

Rumelt outlines common patterns of bad strategy:

✔️ Fluff – Buzzwords without substance.

✔️ Failure to face the problem – Avoiding harsh truths.

✔️ Mistaking goals for strategy – Setting targets without a game plan.

✔️ Lack of focus – Trying to pursue too many things at once

💡 Clarity is the enemy of bad strategy—don’t mask confusion with ambition.

✔️ Good strategy finds critical leverage points—actions that create disproportionate results.

✔️ Identify bottlenecks, pivotal opportunities, or hidden resources.

✔️ Don’t spread resources thin—concentrate effort where it counts most.

💡 Strategy is about focus, not force

Richard Rumelt’s Good Strategy, Bad Strategy offers a powerful framework to diagnose real problems and create strategies that cut through the noise.

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✔️ A strong strategy is adaptive, not static.

✔️ Monitor the environment, test assumptions, and be ready to pivot.

✔️ Strategic thinking thrives on clarity, not control.

💡 Being strategic means thinking ahead, but also thinking again.

✔️ Good strategy often means saying no to distractions and the status quo.

✔️ It challenges power structures, silos, and comforting narratives.

✔️ Great leaders embrace tough trade-offs, not just easy wins.

💡 You can’t be strategic if you’re afraid to offend or change direction.

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From Good Strategy, Bad Strategy, you’ll learn to:

✅ Distinguish between real strategy and empty ambition.

✅ Focus on diagnosing the real problem before jumping to action.

✅ Develop guiding policies and coherent actions for lasting results.

✅ Avoid common strategic traps like fluff, vagueness, and goal-chasing.

✅ Think more clearly, act more decisively, and lead with intention.

💡 True strategy requires sharp thinking, clear focus, and the courage to choose—and to let go.