List two expected things and a third unexpected element.
Since our brain is used to patterns, it will automatically pay closer attention to something that doesn’t follow one and stands out.
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Similar ideas to The rule of three
The Rule of Three involves getting three agreements in different ways before trusting commitment. This works because:
The brain likes to move toward patterns. Doing something unexpected will break the norm and make you memorable.
For instance, instead of the usual email, send a hand-written thank-you note. Or dress differently to everyone else.
Your emotional state is produced by three interrelated patterns:
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