How We Choose
š” The way choices are presented affects what we pickāeven when the facts stay the same.
š” Key Idea:
We donāt make decisions logically. We avoid losses more than we enjoy gains. And how a problem is framed (positive vs. negative) changes our choice.
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š A Clear, Simple Breakdown ā For First-Time Readers Understand how your mind really worksāand why it often tricks you.
ā
Similar ideas to š· PART 4:
Framing effects demonstrate how presentation dramatically influences decisions without changing substantive information. This occurs because:
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