Prospect Theory & Loss Aversion ā Losses hurt more than gains feel good.
Framing Effects ā Changing the wording of the same choice changes how we feel about it.
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š A Clear, Simple Breakdown ā For First-Time Readers Understand how your mind really worksāand why it often tricks you.
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Framing effects demonstrate how presentation dramatically influences decisions without changing substantive information. This occurs because:
The cost or payoff is not always clear.
For example, people feel more pain from the loss of a dollar than pleasure from a dollar gained. It is called loss aversion.Ā
The prospect theory combines the ideas of loss aversionĀ andĀ over- and under-weighing the...
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