🧩 Chapters in this Part: - Deepstash

🧩 Chapters in this Part:

Prospect Theory & Loss Aversion – Losses hurt more than gains feel good.

Framing Effects – Changing the wording of the same choice changes how we feel about it.

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🌟 A Clear, Simple Breakdown – For First-Time Readers Understand how your mind really works—and why it often tricks you.

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Similar ideas to 🧩 Chapters in this Part:

Modelling motivation: rationality, signaling and bias

  • Rational choice theory suggests that human behaviour is underpinned by the motivations of each individual. More specifically, this theory models human beings as utility-maximizers, according to a set of preferences. If you give people a set of actions to choose from, th...

Framing Effect

Framing Effect

Framing effects demonstrate how presentation dramatically influences decisions without changing substantive information. This occurs because:

  • Our automatic System 1 responds emotionally to framing
  • Positive frames evoke risk aversion; negative frames trigger ris...

The cost or payoff

The cost or payoff is not always clear.

For example, people feel more pain from the loss of a dollar than pleasure from a dollar gained. It is called loss aversion.Ā 

The prospect theory combines the ideas of loss aversionĀ andĀ over- and under-weighing the...

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