Your customers don’t care about you, your products or your services. They care about themselves.

When was the last time you bought something after seeing an advertisement on a billboard, direct mail or cable TV? Chances are very slim. The world has been evolving rapidly since the inception of internet. Now more consumers are moved by social media content, apps, streaming services than mere billboards, TV ads or any other sort of traditional marketing. That is where Joe Pulizzi comes in. He is here to teach you to stay ahead of the curve by leveraging content that will help you succeed in your business.

Do You Still See Billboards?

Everything has turned into some kind of advertisement on the digital platforms these days. Whether you’re on Instagram, YouTube or Amazon, you’re bombarded with ads. Most consumers have started ignoring most of these ads simply because these ads don’t answer their queries. So what moves the consumers?Answers! They are looking for effective solutions to the problems they are facing in their everyday lives. And how do you guve answers?Content! By creating helpful content such as writing articles or making videos, you can reach more users with helpful solutions to their problems.

Answering Your Customers’ Questions With Content

Do you know how companies create such effective marketing strategies? They tend to do a lot of research into their target market to understand everything about then. This helps to craft messaging that resonates well with their users.You need to do the same. One way is to understand your buyer personas. You can create personas by asking questions such as:<ul><li>What’s their age?</li><li>How much money do they make?</li><li>How do they spend their normal days?</li><li>How will your product improve their lifestyle? </li></ul>The last question is the most important one.

Understanding Your Audience Equals More Following

Imagine you are a healthy meal kit delivery service. Your target persona is a 35 years old single mother who is juggling life between multiple responsibilities and also aspires to ensure a healthy life for herself and her children. Once you have it figured out, you can then start producing content that will help the Mom extract value to live her life the way she aspires. Maybe you can make a video about 10 tips to prepare healthy meals in 5 minutes or create healthy eating tips on social media. This will enormously help the mother and create rapport between your service and her choices.

How Are You Going To Improve Their Lives?

Now that you have started producing content, what’s next? How will you make sure your content reaches the right audience at the right time? That’s where SEO and Social Media comes in. Even though it seems simple, it rarely is. You will need to make a ton of decisions about carefully articulating content, selecting ideal platforms and then an ideal publishing pattern. For example, you can follow Andrew Davis’s advice from his book Brandscaping. He recommends a 4-1-1 strategy.

Digital Platforms Need Digital Marketing For You To Be Seen

To accomplish success on social media, the 4-1-1 strategy can help you a lot. Here is what the strategy is:<ul><li>You will need to reshare 4 pieces of useful and relevant content from other influencers on your profile.</li><li>You’ll need to share 1 piece of curated, relevant and carefully crafted piece of content created by your company targeting your ideal audience.</li><li>You’ll need to share 1 piece of marketing content such as a product coupon, product release date or product information notes. </li></ul>

The 4-1-1 Strategy

Your work doesn’t stop here. You will need to craft a very careful strategy around the SEO. To achieve a remarkable SEO strategy, you will need to focus on finding the right keywords, building authentic links, creating useful long and short form content and even spending some bucks on PPC advertising can help your site appear on page one of Google.There is a ton of useful content available on SEO and its applications. Make sure to learn more about the topic and it will definitely pay off.

Leverage SEO Carefully

And lastly, epic content marketing is not only useful to market your products, you can also leverage content marketing to brand yourself. In this time, a business can leverage as much fame as possible and if you can also turn yourself into a personal brand, it will definitely help you get eyeballs for your business. Gary Vaynerchuk has done this. If you want to read more, make sure to check out Crush It! On my profile. It’s a book by Gary Vaynerchuk.

Learn why traditional methods of marketing are dead and why creating content to attract consumer attention is the key to successfully market your business.

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

marketingandsales

Marketing & Sales

entrepreneurship

Entrepreneurship

business

Business

startup

Startups

books

Books

Joe Pulizzi

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

By far the dominant reason for not releasing sooner was a reluctance to trade the dream of success for the reality of feedback.

How do you trade the dream for the reality?

career

Career

creativity

Creativity

Why Creators Struggle To Release Projects (and Why People In General Don’t Take Action)

Money has the power to buy you things. But a much bigger power of money is in generating more money for you. Those who can manifest the latter, are never short of it.

We were not created to work hard all the time just to fulfill our basic needs.We were blessed with all the essential resources that are required to live contentedly and comfortably.

The demands of life and society have blindsided us to our capabilities and the resources accessible to us. We have become stuck in the routine of working, eating, sleeping, and repeating the same cycle again and again.

Society Made Life Complicated

DON'T CHASE ; ATTRACT !

Many of us spend a significant amount of time chasing money, investing all our energy into working hard and appearing successful.

Drop The Facade & Release Social Standards!

However, despite all of this effort, we still feel unhappy. We find ourselves trapped in a programmed lifestyle that forces us to constantly hustle and bustle, causing us to miss out on the important things in life.

It's Easier Than You Think

<ul><li>Amazon Kindle Direct publishing — make money off of your published ebooks</li><li>Stocks . Please don't just hop in. Do your research first.</li><li>Money from hobbies and crafts </li><li>Real estate investing </li><li>Writing blogs or adding content to platforms that pay per-view. Content creation is big right now. </li><li>YouTube videos. Let those views make you money.</li><li>Create an app. It's easier than you think.</li><li>Know a lot about something? Create a course.</li></ul>The possibilities are endless. Take your time and find what works for you.

The greater the passive income you can build, the freer you will become.

But a much bigger power of money is in generating more money for you. . “Work Smarter, not Harder —  Attracting a Passive Income” is published by The Beautiful Mystic in New Earth Consciousness.

moneyandinvestments

Money & Investments

motivationandinspiration

Motivation & Inspiration

education

Learning & Education

Work Smarter, not Harder —  Attracting a Passive Income

Data encryption: is like putting your information in a safe. It's even better since it also protects data while being sent.
Regular backups: are like creating photocopies. It's important to make sure they're done and can be used.
Anonymization tactics: are about keeping personal information confidential. It's a good idea to remove anything that can identify someone.

Data Security Best Practices

When it comes to securing your data, there are two main areas you should focus on to keep your applications safe:
<ol>
<li>Database protection: This includes guarding against attacks like SQL injections by securing databases and validating user inputs.</li>
<li>Hardening applications: Consider reducing the attack surface by configuring applications securely. This can involve disabling unnecessary services and removing default accounts.</li>
</ol>

Protect your database from attacks and secure your applications

Network security is crucial for protecting your data. Here are some aspects to consider:
<ul>
 <li>Encrypting traffic to safeguard transmitted data</li>
 <li>Configuring firewalls to allow authorized traffic and block unauthorized access</li>
 <li>Implementing secure authentication and authorization systems to control access</li>
</ul>

Importance of Network Security

Access controls provide an additional layer of protection to keep your premises secure. 
Here are three ways to strengthen this security measure:
<ol>
 <li>Utilize surveillance methods, such as security cameras, to monitor your property.</li>
 <li>Consider implementing backup power, such as generators, to ensure continuous security during power outages.</li>
 <li>Use geographic redundancy by placing backup equipment in different locations to mitigate regional risks.</li>
</ol>

Ways to Increase Security

🔒 Infrastructure security plays a crucial role in protecting an organization's tech assets.
<ul>
 <li>It involves measures and practices to improve an organization's security posture.</li>
 <li>These efforts promote a more secure environment.</li>
</ul>

Increase Security with Infrastructure Security

🔒Infrastructure security protects an organization’s technology assets, including:
<ul>
<li>🖥️Computers and devices</li>
<li>🌐Networking systems</li>
<li>☁️Cloud resources</li>
</ul>
🛡️Ensuring the safety of these assets is critical for any organization’s success.

Infrastructure Security Overview

No ads. Access the best cony-only . For more info visit our website or click on the link in our bio. Read full story in medium.

Distraction-free reading

It’s a crucial aspect of overall cybersecurity, directly contributing to an organization’s security posture. Infrastructure security encompasses the protective measures and practices that safeguard…

productivity

Productivity

technologyandthefuture

Technology & The Future

cybersecurity

Cybersecurity

Here Why Infrastructure Security play vital role in Cybersecurity

In late April 2024, Tesla's CEO, Elon Musk, let go of the Supercharger team, which had around 500 employees. This is the team responsible for the Supercharger charging-station network ( EV charging ports operated & owned by Tesla). Surprisingly, just two weeks later, Tesla started hiring back some of the people it had laid off.For a deep dive, you can go <a href="https://open.substack.com/pub/trajectorymatrix/p/inside-teslas-abrupt-supercharger?utm_source=share&utm_medium=android&r=3590yk">here</a>.

The Layoff

The layoffs will “enable us to be lean, innovative and hungry for the next growth phase cycle.”

Tesla's stock was soaring before layoffs hit in April 2024, with a striking <a href="https://www.barrons.com/livecoverage/stock-market-today-010924/card/tesla-stock-is-on-pace-to-mark-lowest-close-since-november-xJibqmHPKtcl4gt5f0tf">101.72% </a>🚀annual gain (2023). However, when news of the layoffs spread, the stock plummeted by <a href="https://markets.businessinsider.com/news/stocks/tesla-stock-price-layoffs-elon-musk-memo-weakening-ev-demand-2024-4">34% </a>(April 2024).Despite attempts to overcome the challenges, further job cuts caused another <a href="https://www.cnbc.com/2024/04/30/tesla-shares-drop-after-musk-cuts-about-500-jobs-in-supercharger-team.html">6% </a>(May 2024) drop.

Stock Price Drop

Just two weeks after Tesla let go of the staffs, it rehired some of them back. Elon Musk's decision to bring back some Supercharger employees at Tesla has stirred interest and scrutiny among the electric vehicle (EV) community.WHY?

The Return of Supercharger Staffs

Rehiring employees might be part of Tesla's broader efforts to make operations more efficient and focus better on main goals. By bringing back key people to the Supercharger team, Tesla aims to make operations smoother and be more flexible in the changing EV world.

2. Strategic Operational Improvements

For Tesla to succeed, its Supercharger network must be strong, making EV charging easy for users. And its workforce is a crucial part of that.

3. Strengthening Essential Infrastructure

As a big receiver of federal funds for EV chargers, Tesla has to meet certain responsibilities. Rehiring Supercharger employees is key to show that Tesla is indeed using resources well and keeping its network running smoothly.

4. Meeting Federal Obligations

As of now, the Supercharging network operated by Tesla stands as North America's most extensive fast charging network. Analysts project that Tesla could capture a <a href="https://www.bloomberg.com/news/newsletters/2024-04-09/tesla-tsla-charging-network-has-become-a-serious-business">$7.4 billion </a>💵share of the public charging market by 2030.

Leading

Expanding access to the Supercharger network for more EV drivers (of other brands) presents Tesla with an opportunity to attract a fresh customer demographic. It is also anticipated that this broadened infrastructure could generate an additional <a href="https://www.caranddriver.com/features/a45972127/tesla-supercharger-network-opening-ev-strategy/">$20 billion</a>💲💥in revenue by 2030.For a deep dive, you can go <a href="https://open.substack.com/pub/trajectorymatrix/p/inside-teslas-abrupt-supercharger?utm_source=share&utm_medium=android&r=3590yk">here</a>.

Other Brands

strategy

Strategy

product

Product & Design

leadershipandmanagement

Leadership & Management

Inside Tesla’s Abrupt Supercharger Layoff (and Rehiring)

There no longer has to be a difference between who you are and what you do.

You may already know Gary Vaynerchuk. He is currently a very influential personality on X, Youtube and other platforms. He also runs a social media and digital marketing agency called Vaynermedia. He also likes to speak frequently at social media conferences.

Who Is Gary Vaynerchuk?

Before Gary Vaynerchuk became a digital marketing expert, he used to work on his family wine business. He used digital platforms such as Google Ads to grow his business massively. Gary started Vaynermedia in 2009, which is the same time when he wrote this book. The purpose behind this book is to help everyone turn their passion into profitable project using digital channels and platforms. Read on to learn what Gary has to share with you from his experiences in growing his own business.

The Purpose Of This Book?

If you don’t know what you are passionate about, you need to find it. Try to find what you love doing for a long time without losing the interest. Let’s day you love gardening, for some, it may be hard to figure out how to make it profitable. But that is exactly what Gary is here to teach you.

Become A Brand Before Growing A Brand

Now that you have found your passion and are ready to turn it profitable, you need to become a personal brand. Gary Vaynerchuk didn’t become a digital marketing influencer by talking about digital marketing directly. In fact, he started by taking about wine business on YouTube. It wasn’t an overnight success but eventually, people started knowing him as the loud guy passionate about wine. That’s when he knew he’d turned himself into a brand.

Once You Have Figured Out Your Passion, It’s Time To Earn Money

Developing your personal brand is the same thing as living and breathing your resume.

Would you ever buy something from a store if that store was found to be involved in corruption, stealing or charging over-prices? Of course not right? Well, same is the case when turning yourself into a brand. You need to protect your reputation and give people value that can really help them. Be authentic, don’t try to copy others as copycats aren’t always successful. Be yourself and give a genuinely good experience to your audience.

Become A People Brand And Protect Your Reputation

What a time to be alive right? You have the whole world at your disposal within just a few social media apps. However, you need to understand what medium suits your personality as well. For example, if you love summarising things, try joining and sharing on X (previously twitter). Or if you love sharing infographics, Pinterest may be the way to go. Or if you love writing long form content, you can start sharing on Medium. It might also depend on your personality being intro or extrovert. Extroverts may be more comfortable with video/audio format while introverts with writing.

Choose A Medium That Suits Your Personality

Faking it till you make it may be true in other areas of life, it may not work well when establishing yourself on social media channels. For example, Gary Vaynerchuk swears a lot and is loud. If he wanted to fake by toning down, he might just have been ignored by his audience who loves him for being who he is.

Channel Finalised? Now Be Authentic

Do the same. Many are trying to imitate others, if you become another, you may never be noticed. So be authentic and be yourself. You may not get a very large following by being yourself, but your audience will resonate with you and love you for who you. That’s where the value is. Do know that being authentic means that it might take you a bit longer to gather a large audience but if you keep working on yourself and your content, they will eventually take notice of you and start following you.

Be Genuine

And lastly, I believe with new platforms gaining traction everyday, you always have the opportunity to start from zero and make your place in a short time. Try to find the platform you love sharing the most, and just start sharing something you love and think your audience will love you for sharing with them.

Learn how Digital Marketing expert Gary Vaynerchuk can help you turn yourself into a brand by using social media and see your financial status improve.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

Gary Vaynerchuk

Crush It!

Success is 99% failure. Success represents the 1% of your work which results from the 99% that is called failure.

personaldevelopment

Personal Development

Honda

Close your eyes. <a href="https://everydaypower.com/focus-quotes/">Focus</a> on making yourself feel excited, powerful. Imagine yourself destroying goals with ease.

Find a person who is as successful as you’d like to be, ask them what to do, do it and work hard.

The temporary satisfaction of quitting is outweighed by the eternal suffering of being a nobody.

Your mind must be stronger than your feelings.

Absolutely every single one of my actions is intentional. Divine purpose. If your day is full of mindless action, you act without thought.

<a href="https://everydaypower.com/success-quotes-about-life/">Success</a> is always stressful.

Freedom will only come when you no longer trade your time for money.

Cost is the enemy of the poor man, so the poor try to save money. Time is the enemy of the rich man, so the rich try to save time.

You must put in the effort to get the life you want.

You are exactly where you deserve to be. <a href="https://everydaypower.com/change-quotes/">Change</a> who you are and you will change how you live.

Read through our collection of Andrew Tate quotes on Everyday Power. Check out all of our other inspirational and educational quotes.

philosophy

Philosophy

Top 10 Andrew Tate Quotes On Success

Success is more visible than failure, so people are systematically overestimating chances of succeeding.News about startups getting funded makes people forget how high the rate of startup failure actually is.

Survivorship Bias

Professional swimmers have perfect bodies not because of their training. Instead, they become good swimmers because of their physique.Similarly, students from best universities are relatively more successful not just because of the quality of its education, but rather because of their highly selective admission.People mistake what determines the selection with the result.

Swimmer’s Body Illusion

When we have invested some time, effort, or money, while the result is not as expected, we have tendency to carry on, because of that initial investment.This is irrational because the expense has happened and we can’t change the past. Decision about the future must be guided by expected cost and benefit from that point forward.

Sunk Cost Fallacy

We systematically overestimate our knowledge and our ability to predict something. Experts are no different.84% men in France think that they are above average lover. 93% of students in US think they are above average driver.

Overconfidence Effect

People are bombarded with more options than ever. There is a limit and when it is crossed, more choices will destroy the quality of life.We make no choice because of inner paralysis.We make poor decision because we focus only on few criteria to filter lots of options. Sometimes it’s a wrong filter.We feel discontent because we are not sure we have made the best choice.Think carefully about what you want before inspecting options. Aim for good enough, not perfection.

Paradox of Choice

We can see clearly a causal relationship from a series of event in retrospect, even though during the time those events were happening it’s totally unpredictable.For example, after each election we hear people rationalize whatever the result, even though it’s 50-50 before the election or contrary to the actual result.Before the crisis, only few people can see what’s happening. After the crisis, everyone seems to have seen what’s to come.This bias is dangerous because it makes us think we are better predictor and take too much risks.

Hindsight Bias

The book is a compilation of 99 logical fallacies and thinking error. I put together only the most relevant to me in this list.

A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t.Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

Understand yourself and those around you.

psychology

Psychology

Rolf Dobelli is a Swiss author and businessman. He began his writing career as a novelist in 2002, but he is best known internationally for his bestselling non-fiction The Art of Thinking Clearly (2011, English 2013), for which The Times has called him "the self-help guru the Germans love".

Rolf Dobelli

The Art of Thinking Clearly

The way successful VCs make decisions is different from the way traditional corporations do: They use what we call the venture mindset. One of its hallmarks is a high level of comfort with failure. VCs expect up to 80% of their investments to fail. This is a feature—not a bug—of their business model. The investment thesis is that even if 19 of 20 start-ups fail, 1 investment will be a home run and cover the losses from all the failures combined—and then some. In other words, home runs matter; strikeouts don’t.

Home Runs Matter; StrikeOuts Don’t.

VCs don’t worry about protecting capital from failures and losses. They fear missing out on an opportunity that might change the destiny of a company or an entire sector. As Alex Rampell of venture firm Andreessen Horowitz (a16z) told us, “In the VC world, errors of omission are much more damaging than errors of commission.” Bill Gurley of Benchmark Capital echoed that sentiment in a Vox interview: “If you invest in something that doesn’t work, you lose 1x your money. If you miss Google, you lose 10,000x your money,” he said. VCs don’t seek common denominators; they look for outliers.

Errors Of Omission Are More Damaging Than Errors Of Commission

“If you invest in something that doesn’t work, you lose 1x your money. If you miss Google, you lose 10,000x your money.”

Venture capitalists’ unique approach to investment and innovation has played a pivotal role in launching one-fifth of the largest U.S. public companies. And three-quarters of the largest U.S. companies founded in the past 50 years would not have existed or achieved their current scale without VC support. The question is, Why? What makes venture firms so good at finding start-ups that go on to achieve tremendous success? What skills do they have that experienced, networked, and powerful large corporations lack? The authors’ research reveals that the venture mindset is characterized by several principles: the individual over the group, disagreement over consensus, exceptions over dogma, and agility over bureaucracy. This article offers guidance to traditional firms in using the VC mindset to spur innovation.

corporateculture

Corporate Culture

Make Decisions with a VC Mindset

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