Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable. Striking the right cadence is crucial to email marketing success. Read on to learn email marketing frequency best practices and how to optimize your email calendar.

Email Marketing Frequency Best Practices

Email marketing has some impressive statistics, such as the famous ROI of $44 for every dollar spent. Also, the majority of consumers across generational lines consider email the most personal marketing channel. Clearly, there’s a lot of potential to connect with your audience.Considering these benefits, many digital marketers assume more is better when it comes to email marketing. And indeed, according to the Digital Marketing Association’s 2020 report (PDF), brands send an average of 26.8 emails per week, including automated emails and segmented campaigns.

A Dollar Of Email Spending Gives Back 44 Dollars

A higher email frequency doesn’t necessarily lead to higher unsubscribe rates, even though multiple studies have shown that “too many emails” is consistently the #1 reason for unsubscribes. Some people take that as further proof that more = better. However, keep in mind that unsubscribing takes time. And with today’s email clients, it’s usually easier to simply delete emails than unsubscribe. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates.

More Isn't Better

To determine your ideal email marketing frequency, you must consider how many and what <a href="https://staging-sharpspringcom.kinsta.cloud/email/5-types-of-emails-to-improve-customer-retention-in-2021/">types of emails</a> your audience is receiving. Consumers are much more likely to open transactional emails than marketing ones. Other automated emails, such as Happy Birthday messages and abandoned cart reminders, add to the volume. And if you send your list both “blasts” and targeted campaigns, you could easily take up a lot of inbox space.

Types Of Email

Targeted campaigns perform much better than email blasts, because they resonate with subscribers’ interests. Indeed, segmented emails for B2C industries, especially retail, can boost sales when the frequency is increased. That dovetails with DMA’s finding that <a href="https://dma.org.uk/uploads/misc/marketer-email-tracker-2020.pdf">65% of consumers prefer emails with discounts and special offers</a>.It’s still important to <a href="https://fabrikbrands.com/email-marketing-frequency-how-often-should-you-send-marketing-emails/">consider diminishing returns from higher email frequency</a>. As the volume grows, fewer recipients will open your emails, and those who do become less likely to click.

No Blasting Of Emails

Pros: Stay top-of-mind and give your audience more opportunities to interact with your brand. Ideal for retailers, content creators, and other businesses that capitalize on impulse consumption.Cons: Greater risk of brand fatigue or annoying your audience. Can be challenging to constantly develop fresh content for all segments.

High Frequency Of Emails

Pros: Send highly customized and creative content that may be of greater value to your audience. Easier to manage. Great for service-based businesses that need to build trust with their audience.Cons: Lower recognizability can cause recipients to unsubscribe or mark as spam. (Brand recognition is the #1 reason consumers open a marketing email.) Smaller inbox presence compared to other brands.

A Low Frequency Of Emails

Too many email marketers consider a consumer’s opt-in as a green light to send any and all promotional content. That’s a costly mistake. While “too many emails” is usually the top reason for unsubscribes, “irrelevant information” is a close second.If you’ve obtained your list from a lead magnet, such as a free e-book, your emails should follow from that content

Reference Your Email

The way to create a balance is to segment your list, then deliver content at the frequency it makes sense for each segment. Those who give their email in exchange for a discount probably won’t want daily promotional emails, while leads you generate from high-value freebies may prefer weekly content that continues to provide value to them.

Striking The Right Balance

consumers usually don’t know the legal details of CAN-SPAM, GDPR, and other regulations. They don’t care if your emails aren’t technically spam because they opted in. As far as they’re concerned, any unwanted email is spam. If they don’t recognize your brand name (a risk of low email frequency), they may mark it as spam. However, they may also regard excessive emails as spam — even if they know they subscribed to the list.

The Law Of The Land

Taken together, your frequency, mix of types, and timing of emails compose your email marketing cadence. The right cadence will keep your brand recognizable, provide value to your recipients, and prevent the dreaded unsubscribe — or worse, the spam report. And of course, it will support your <a href="https://staging-sharpspringcom.kinsta.cloud/blog/5-tips-for-effective-email-marketing-campaigns/">email marketing campaign’s goals</a>.

Planning Your Email Marketing Cadence

keep an eye on your <a href="https://staging-sharpspringcom.kinsta.cloud/email-marketing/tips-on-email-marketing-terms-trends-for-2021/">metrics</a>. Look at how your open rate and clickthrough rates vary over the month. If your metrics decline after the first couple of campaigns, you’re probably sending too many emails. If they improve, your audience is getting more engaged and you may be able to send more emails…until the point that responses decline.

Click And Read Data

There’s no magic number for email marketing frequency. The optimal number of emails varies by brand, audience segment, and each campaign itself. Your best strategy is to lead with research and great content. Know your target audience and what they want to see.Then, use email marketing automation to optimize your campaign’s timing and ensure that the right leads receive emails that resonate with them. Test and tweak until you’ve hit your stride.

Wrapping Up

Get everything you need to know about best practices for email marketing frequency and tactics for campaign success.

Discover the world of business and economics.

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Business

Ultimate Guide to Email Marketing Frequency - SharpSpring

A company you bought something from months ago sends you an email with three immortal words: “we miss you”.These messages feel icky because the sentiment is belated and insincere. Deep down we know that the business doesn’t really miss us. The business doesn’t know our sparkling personality or understand our unique contribution to the community – the business just misses our money.

We Miss You!

﻿A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. Here are three better ways to create retention campaigns that feel genuine and actually work:<ul><li>Focus on how your product helps</li><li>Identify and solve the problems that caused churn</li><li>Proactively monitor usage and value</li></ul>

A Better Retention Campaign

The mistake at the heart of the “we miss you” message is that it represents the customer’s relationship to the business as personal, not commercial. Personal relationships are based on who we are, and we want them to persist through thick and thin. But commercial relationships are different.To <a href="https://www.intercom.com/blog/customer-engagement/">re-engage customers effectively</a>, you need to remind the customer of what it is that got them there in the first place. Instead of guilting them into returning simply because they bought from you once, remind them of the benefits that your business can provide.

Focus on how your product helps

Many experiences can cause churn: inability to find the right product, <a href="https://www.intercom.com/blog/product-tours-first-use-onboarding/">struggles to get set up</a>, a poor service experience, or changing business needs. A retention campaign that specifically <a href="https://www.intercom.com/blog/churn-retention-and-reengaging-customers/">addresses the issue that caused churn</a> and provides a simple next step stands a high chance of success, as it speaks to the root cause of the churn.<ul><li>The first step is analyzing customer actions to identify common causes of churn. </li><li>Secondly, design a campaign to specifically address the cause of churn.</li></ul>

Identify and solve the problems that caused churn

Customers generally stop using (or cease to repurchase) products when they don’t get enough value out of your product to justify the price, not out of forgetfulness or disloyalty. To identify customers who might not be getting enough value (and so are candidates to churn), look for the ones who aren’t using the functionality that they’re paying for.The trick to doing this well is <a href="https://www.intercom.com/blog/understanding-your-aha-moments-and-putting-them-to-work/">measuring behaviour that corresponds to a customer getting value</a>. For consumer products, the value will be tied to usage. But ensure you set a threshold that avoids counting logins or app opens alone.

Proactively monitor and manage value

Understanding why each customer is buying your product and then measuring whether they’re taking the actions that would enable them to achieve that result enable you to deliver specific and personalized interventions. If your company has an account management team, this scorecard can form the basis for high-impact business reviews with customers.

The Bottomline

How often do you get an email from some company you once used with the words “we miss you”? Here are 3 better approaches to user retention.

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Product & Design

Don’t tell me you miss me: 3 better approaches to user retention

Think about your e-communication like cholesterol, meaning that there are two kinds of conversational tones: positive and negative.
<ul>
<li>Positive-toned communication: phrases such as “This is great,” “I really like . . . ‚” and “Thank you,” through greetings (“Dear so-and-so”) and closings (“Best wishes”), and also in emojis such as smiley faces etc.</li>
<li>Negative-toned communication: negations and other phrases like “I don’t think . . .” and “This is a problem” and the even harsher “I am not happy with . . ..”</li>
</ul>
It is the ratio of positive to negative that is really important for our e-communication.

Conversational Tones

According to researchers, three types of engagement can be measured via your words: emotional engagement, social engagement, and task engagement. 
Let’s face it: relationship building is more difficult over email than face-to-face. One key to building a relationship via e-communication is to be engaged.

The Types Of Engagement

As a second step in analyzing your own email communication, count all your pronouns—e.g., “I,” “me,” “you,” “us,” “our,” “we,” etc. Personal pronouns reflect attention to people rather than to objects or concepts.
The more personal pronouns are present, the more people are paying attention to people—themselves as well as others. First-person pronouns are interesting.

You And I

Using a lot of “I, me, mine” words can reflect a neurotic or ruminative self-focus, in natural conversation it often takes the form of hedging (e.g., “I think this might work”). But it also can reflect dominance.
According to researchers, the ideal rank order of personal-pronoun use in negotiation is first: “you,” second: “we,” third: “I,” and fourth: “they.” Your total number of pronouns is a reflection of your social engagement. Also, circle all the verbs (action words) in your email (“work,” “talk,” “meet,” “align,” etc.). These reflect task engagement.

I, Me, Myself

Examine at least three exchanges between you and another person, using these three indexes. Are you engaged? Is the other person engaged? On what dimensions: emotional, social, task?
<ul>
<li>First, do not begin messages with anything negative. Why? This creates a general gloomy tone and negativity in the other person such that everything that follows will be interpreted as negative. So begin with the positive.</li>
<li>Second, aim for at least a two-to-one ratio in your positive–negative messaging.</li>
</ul>

The Task

People behave differently when they are not face-to-face. They are more negative and, often, more presumptuous, conveying the impression that they are entitled and not easy to work with. This is a problem because excessive pride or hubris harms our ability to locate the sweet spot in any kind of negotiation. If we are unwittingly conveying negative impressions in non-face-to-face interactions, we need a wake-up call!
Excessive pride may blind us to finding sweet spots. People quickly develop impressions of our personalities on the basis of very limited information.

Putting Pride Aside

A few practical tips and tricks to help you go get what you deserve.

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Teamwork

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Money & Investments

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Personal Development

Ask for a Raise

This excerpt from Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table offers three tips for writing emails that engage and persuade.

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Reading & Writing

How to Negotiate via Email

A good agreement is wise and efficient and improves the relationship of both parties. The agreement should satisfy the parties' interests and should be fair and lasting.

Reaching good agreements

Positional bargaining. Negotiations often take the form of positional bargaining, where each party opens with their position on the issue. Then parties bargain from their opening positions to agree on one of the positions.  It is inefficient and often neglects the parties’ interests. It tends to harm the parties' relationship. Principled negotiation provides a better way to reach good agreements. The process of principled negotiation consists of four principles:<ol><li>Separate the people from the problem</li><li>Focus on interests, not positions</li><li>Generate options</li><li>Use objective criteria</li></ol>

Negotiation can take two forms

People tend to become attached to the position they take on an issue. They will see any response to those issues as a personal attack. Separating people from the issue allows parties to address the issue without harming their relationship. 
There are three basic types of people problems:
<ul>
<li>Perception. Most conflicts arise because of different interpretations of the facts. Both parties need to understand the other's viewpoint.</li>
<li>Emotion. Parties should tolerate emotions and not react to them.</li>
<li>Communication. Parties should listen attentively and summarise to confirm their understanding.</li>
</ul>

Separate the people from the problem

You decide upon a position, but your interests caused you to decide.Defining a problem based on your position will mean one party will "lose". But when a problem is defined on the parties underlying interests, it is often possible to find a solution that satisfies both parties. <ul><li>Identify both parties' interests regarding the issue. Ask why they hold the position and why they don't hold another position. </li><li>Then discuss and explain interests clearly while remaining open to other proposals and positions.</li></ul>

Focus on interests, not positions

There are four obstacles to creating options:
<ol>
<li>Parties may decide prematurely on an option and fail to consider alternatives.</li>
<li>Parties may want to narrow their options to find one answer.</li>
<li>The parties may assume one side should win and the other lose.</li>
<li>A party may decide the other side should find a solution.</li>
</ol>
Techniques to overcome these obstacles.
<ul>
<li>Separate the invention process from the evaluation stage.</li>
<li>Brainstorm wild and creative proposals.</li>
<li>After a variety of proposals, the groups can turn to evaluation.</li>
<li>The parties can refine and improve the proposals.</li>
</ul>

Generate creative options

When interests are directly opposed, the parties should use objective criteria to find a solution.Develop objective criteria that are legitimate and practical. Objectivity can be tested by asking both sides if they would agree to be bound by those standards. How to negotiate with objective criteria:<ul><li>Each issue should be framed as a search for objective criteria.</li><li>Ask for the reasoning behind a position.</li><li>Agree on principles first.</li><li>Reason and be willing to reconsider when there is reason to.</li><li>Don't give in to pressure or threats.</li></ul>

Use objective criteria

The weaker party can be protected against a poor agreement by developing a BATNA - the Best Alternative to a Negotiated Agreement.
The reason you negotiate is to produce something better than what you can obtain without negotiating. Without a BATNA, you will negotiate blindly. The party with the best BATNA is the more powerful party in the negotiation. 
Develop your BATNA:
<ul>
<li>Create a list of actions you will take if no agreement is reached.</li>
<li>Improve some of the most promising ideas and change them into practical alternatives.</li>
<li>Select the one alternative that seems best.</li>
</ul>

When the other party is more powerful

The other party may refuse to budge from their position, make personal attacks, and seek only to maximize their own gains. How to deal with opponents stuck in positional bargaining:<ul><li>One side can continue using the principled approach. This is often contagious.</li><li>The principled party should use "negotiation jujitsu" by refusing to respond to positional bargaining. When they assert their position, ask for reasons behind that position. If they attack your ideas, take it as constructive criticism. </li><li>When the other party remains stuck in positional bargaining, a third party should be brought in.</li></ul>

When the other party won’t use principled negotiation

Sometimes parties will use tricks to gain an advantage.
<ul>
<li>Parties may engage in deliberate deception about facts, their authority, or their intentions. Protect against this by seeking verification.</li>
<li>Psychological warfare. If the tricky party use a stressful environment, the principles should identify the problematic element and suggest a fair change. Personal attacks should be identified. Ignore threats or apply principled negotiations on the use of threats.</li>
<li>Positional pressure tactics where negotiations are structured so that only one side can make concessions. Treat it as proposals.</li>
</ul>

When the other party uses dirty tricks

A seminal book on negotiating strategy and tactics. It has step-by-step instructions for reaching agreements that benefit both parties.

The key text on problem-solving negotiation-updated and revised Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.

Understand yourself and those around you.

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Psychology

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Problem Solving

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Books

The key text on problem-solving negotiation-updated and revised Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.

Roger Fisher

William L. Ury

Bruce Patton

Getting to Yes

In face-to-face communications, there are three ways to complete the communication circle:<ol><li>Inquiry: You ask a question.</li><li>Responding with an answer.</li><li>Acknowledgement by saying 'thank you' or by nodding your head.</li></ol>We do something similar with texting. Someone sends a text, the other person responds and then the first sender responds with a reaction button or by sending an emoji.But emails can go back-and-forth for fear of seeming rude or unresponsive.

Different forms of completing a communication circle

There is no need to keep an email thread going on and on. It's about completing the communication circle.<ul><li>When someone answers your question, you can respond by thanking them. But nothing further is required.</li><li>You can stop responding if the person doesn't need to be thanked.</li></ul>

Know when the communication circle is closed

The need for further responses depends on the situation and your audience.<ul><li>When someone emails about moving the time of a meeting, they need confirmation that you received and read the email. </li><li>Cultural differences might inform when you stop responding.</li><li>Power differences. The CEO may end the email circle quickly, while the clerk may take longer.</li></ul>

Consider the specifics of the exchange

If you're included in an email thread with many other recipients, you don't need to reply to everyone. You can only respond to the sender unless the group needs to know your response. It is reasonable to have a sidebar conversation with only those who need to be included.

Using the reply-all button

When Can You Stop Responding To An Email Exchange?

As remote and hybrid work arrangements become the norm, the debate continues around the value of connection in person. One aspect to be fully explored is how digital communication influences people's desire to help one another.

In-person connections

Research found a clear hierarchy of communication channels: Face-to-face is the most effective, followed by any form of video or audio communication, followed by text-based communication.<ul><li>A behavioural study found that if your goal is to get a "yes", physical presence in the room is the best. 80% of respondents agreed to help with a task when asked in person, while only 48% of people asked via digital communication agreed to do the task.</li><li>A second study found that video and audio communication channels were 86% more effective than email.</li></ul>

The hierarchy of communication channels

Participants in the studies were unaware of the effects. They expected that requests via email or a video channel would be as effective as asking in person. One reason in-person requests are more effective is that they make people feel more uncomfortable to say "no".

Why in-person requests are more successful

A recent study found that people were 67% more likely to agree to in-person requests than those made over audio or video call.

Need a Favor? Research Suggests It’s Best to Ask In Person.

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.The second step is to design and build it in a way that a few people will particularly benefit from and care about.Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.Spread the word.Show up –regularly, consistently, and generously, for years and years – to organize and lead and build confidence in the change you seek to make.

Marketing in five steps 

Creative people can change the world.You cannot change everyone.Change is best made with intent.Human beings tell themselves stories.We can group people into stereotyped groups that often (not always) tell themselves similar stories.

Things marketers know  

Connect us to our purpose and vision for our career or business.Allow us to celebrate our strengths by remembering how we got from there to here.Deepen our understanding of our unique value and what differentiates us in the marketplace.Reinforce our core valuesHelp us to act in alignment and make value-based decisions.Encourage us to respond to customers instead of react to the marketplace.Attract customers who want to support businesses that reflect or represent their values.Build brand loyalty and give customers a story to tell.Attract the kind of like-minded employees we want.

Good stories:  

Status is always relative.Status is in the eyes of the beholder.Status attended to is the status that matters.Status has inertiaStatus is learnedShame is the status killer

Six things about status  

Dominion is a vertical experience, above or below.Affiliation is a horizontal one: Who's standing next to me?

Dominion vs. Affiliation  

Tactics are easy to understand because we can list them. You use a tactic or you don't.Strategy is more amorphous. It's the umbrella over your tactics, the work the tactics seek to support.If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.

Tactics vs. Strategy  

Direct marketing is action oriented. And it has to be measured.Brand marketing is culturally oriented. And it can't be measured.

Direct Marketing vs. Brand Marketing  

Make sure the right people is attracted to itMake sure the promise that brought them in aligns with where you hope they will goRemove steps so that fewer decisions are requiredSupport those you're engaging with, reinforcing their dreams and ameliorating their fears as you go.Hand those who have successfully engaged in the funnel a megaphone, a tool they can use to tell the others. People like us do things like this.

How to fix your funnel 

Marketing 101 coming from the expert: Seth Godin

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

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Entrepreneurship

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Seth Godin is a bestselling author, entrepreneur and agent of change.Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

Seth Godin

This is Marketing

This Is Marketing

<ul><li>Everything in this world is a remix or an upgrade</li><li>What we call original is just an edited version of an inspiration.</li><li>" What is originality? - undetected plagiarism." - William Ralph Inge</li><li>A good artist understands nothing comes from nowhere, all creative work builds on what came before.</li></ul>

Things You Need To Know About Being Creative

<ul><li>Start early, don't wait to find your voice before getting started</li><li>When you put more of your work out in the world you will eventually figure out your voice.</li><li>It is in the act of making things, that we figure out who we are.</li><li>Imitate your favourite artists and idols understand their perspectives and behaviours. </li><li>Don't simply copy, instead understand , learn , create and release your own version of the idea</li></ul>

Don't Wait Until You Know Who You Are To Get Started

<ul><li>Step away from your screens</li><li>Try using more of your hands to write or create art.</li><li>It's proven that, when you use your body creative ideas flow more easily.</li><li>Screens distract us and hinder our creative flow</li></ul>

Use Your Hands

<ul><li class="ql-align-justify">"The work you do procrastinating is probably the work you should be doing for the rest of your life" - Jessica hish</li><li class="ql-align-justify">The stuff that you do in your free time is probably the ones you will thrive at.</li><li class="ql-align-justify">In your hobbies creativity flourishes and your interest is peaked </li></ul>

Side Projects And Hobbies Are Important

<ul><li> Don't worry about your ideas getting stolen.</li><li>Share your process for the world to see and learn</li><li>Doing good work is difficult, but you eventually get better</li><li>But sharing good work is very easy. Just use any social media you are comfortable with.</li><li>The chances are that,nobody is going to read it in the beginning. But don't do it for them, do it for yourself.</li></ul>

Do Good Work And Share With People

<ul><li>Be nice, connect with people around the world</li><li>Geography is not our master anymore,and networking is easier then ever.</li><li>You are only as good as people you sorround yourself with,this translates to the digital world as well, follow people that have positive impact in your life.</li></ul>

Be Nice , The World Is Small

<ul><li>"Be regular and orderly in your life, so that you may be violent and original in your work." - Gustave Flaubert</li><li>It is very boring to be creative and you will find it hard to maintain a social life.</li><li>But creating beautiful art is the reward you reap.</li></ul>

Be Boring, It's The Only Way To Get Work Done

<ul><li>Choose what to leave out</li><li>You can't possibly create everything you ever set your eyes on.</li><li>So carefully choose your work, and give your everything to it.</li><li>“Telling yourself you have all the time in the world, all the colors in the palette, that just kills creativity.”- jack white</li></ul>

Creativity Is Subtraction

This book as thought me to get out of my comfort zone and Create. Everything in this world is a remix of what came before. You just have to know how to steal it.

Unlock your creativity. An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget the old cliché about writing what you know: Instead, write the book you want to read, make the movie you want to watch. And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work. “Brilliant and real and true.”—Rosanne Cash

creativity

Creativity

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side. When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.

I’m a writer who draws. I make art with words and books with pictures. Author of Steal Like An Artist and other bestsellers. Visit my website: http://austinkleon.com/

Austin Kleon

Steal Like an Artist

Needs- states of deprivationWants- from that needs takeDemands- wants backed by buying powe

Customer Needs, Wants And Demands

- Market offerings are some combination of products, services, information or experiences offered to a market to satisfy a need or want.- Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs

Marketing Offerings- Products, Services And Experiences

If we set the right level of expectations in market then customer gains value and satisfaction from us.

Customer Value And Satisfaction

Exchange is the act of obtaining a desired object from someone by offering something in return.Marketing actions try to create, maintain and glow desirable exchange relationships.

Exchanges And Relationships

Although we have been successful in our careers, they have not turned out quite as we expected. We both have changed positions several times-for all the right reasons-but there are no pension plans vesting on our behalf. Our retirement funds are growing only through our individual contributions. Michael and I have a wonderful marriage with three great children. As I write this, two are in college and one is just beginning high school. We have spent a fortune making sure our children have received the best education available. One day in 1996, one of my children came home disillusioned with school. He was bored and tired of studying. “Why should I put time into studying subjects I will never use in real life?” he protested. Without thinking, I responded, “Because if you don't get good grades, you won't get into college.” “Regardless of whether I go to college,” he replied, “I'm going to be rich.”

Kiyosaki is best known for his book Rich Dad, Poor Dad, the #1 New York Times bestseller. Kiyosaki followed with Rich Dad's CASHFLOW Quadrant and Rich Dad's Guide to Investing.

Robert T. Kiyosaki

Rich Dad, Poor Dad

Every credit policy tells you what your company will do if a customer doesn't make a payment on time. It also tells you what process you have for doing that. You have to have a credit policy because it affects your cash flow and the risk of loss if customers do not pay.

Savvy credit management

Having credit limits in place will fundamentally help your business in two ways.<ol><li>It establishes clear rules for you and for your customer</li><li>Credit limits work as a protection for you and your business.</li></ol>

Establish credit limits

Please check the credit rating of your customers before you extend them credit. If you don't, you'll be in for some nasty surprises. Your customers will be in the habit of not paying their bills on time and if you don't find this out on time you're going to have wasted a lot of money.

Check the credit rating of your customers

The person's job is to make sure invoices are sent on time and follow through on aligning your credit management strategy with every customer interaction. You need someone responsible for making sure the money is paid to your business.

Have someone dedicated to tracking debtors

Credit terms should be set by the supplier in agreement with the customer, because there are many limitations involved when a buying organization decides to set their own credit policies.

Credit terms should be set by the supplier

This is a credit sales agreement and should include the terms and conditions of credit sales between a creditor and a customer. This document, once signed by both parties, sets out the agreed credit terms in accordance with the law and may also be referred to as a 'credit sales agreement.'

A credit application form/agreement

Credit management is my biggest lesson for the past 24 months. I personally lost $6, 000 to a client in Malta because of a lack of good business credit management on my part. I don't want you to make the same mistake. 

Credit management, in short, is a process of collecting money for goods or services provided to another person. Learn from my mistakes and do better ☺️

Lessons about Business credit management

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