The key to that kind of statement is that new potential customers can put themselves in the shoes of your past customers. Knowing that you are “great” is fine, but knowing that you can solve the specific problem that they’re struggling with is gold.

Testimonials should be specific

mickmel.com

2 ideas

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105 reads

Lesson: The greatest inventions are born out of necessity.

FYIs on Hermès Bags

scmp.com

14 ideas

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335 reads

As long as you’re unequivocally clear about who you are and what you stand for, and begin with the structural, big-picture ideation, you should be on your way to executing a successful, cohesive rebrand.

So you’re thinking about a rebrand? Here’s where to begin

fastcompany.com

5 ideas

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539 reads

Consumer brands and brand owners are under unusual pressure. They need to face more complex stakeholder networks while managing increasing expectations. Brands that accept a call to action to win the stakeholders loyalty could expect increased returns.

Navigating challenging stakeholder expectations of brands

mckinsey.com

7 ideas

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330 reads