Many new business owners underestimate the importance of having a marketing system. This system needs to:<ol><li>Generate Leads.</li><li>Nurture leads into getting you more sales.</li><li>Making your customers become repeat customers that automatically refer you to others.</li></ol>

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Creating Your One-Page Plan

<ol><li>My Target Market</li><li>Message to my Target Market</li><li>The Media I will use to Reach my Target Market</li><li>My Lead Capture System</li><li>My Lead Nurture System</li><li>My Sales Conversion System</li><li>How I Deliver a World-Class Experience </li><li>How I Increase the Customer Lifetime</li><li>How I Orchestrate and Simulate Referrals</li></ol>

The Nine Squares Of Your Marketing Grid

At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

Keeping Up

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.Generic Targeting: Starting a fitness program for people who want to get in shape.Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.

My Target Market

<ul><li>Determine your target market’s pain points.</li><li>Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.</li><li>Find out the common enemy that causes their initial pain.</li></ul>

Message To My Target Market

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them

The Media I Will Use To Reach My Target Market 

<ul><li>Create calls-to-action to engage your prospects.</li><li>Use current trends to be relatable and relevant.</li></ul>

My Lead Capture Ststem

<ul><li>Prospects don’t line up for your business overnight.</li><li>It takes 12 interactions to turn a prospect into a raving fan customer.</li><li>Most salespeople give up on their prospects after the 3rd interaction.</li><li>Send Shock & Awe packages by mail to your nurtured leads.</li><li>Develop a sphere of influence.</li></ul>

My Lead Nurture System 

<ul><li>Let your prospects test out your products or services before fully investing in you.</li><li>Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.</li><li>Curate an unlimited offer.</li></ul>

My Sales Conversion System 

<ul><li>Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.</li><li>Make your prospects feels encouraged even after you’ve sold them.</li><li>Imagine who your ultimate customer would be to buy your business when you’re to exit in the future.</li></ul>

How I Deliver A World Class Experience

<ul><li>Slowly and reasonably raise your prices to match inflation over time.</li><li>Bundle in high margin add-ons.</li><li>Avoid poisoning your business with satisfying customers that are never satisfied.</li><li>Use genuine complaints to grow your business.</li></ul>

How I increase The Customer Lifetime

<ul><li>Be specific and direct about who your offer your products and services to.</li></ul>Generic Referral Method: If you know someone who needs a plumber, tell them to call me.Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.<ul><li>Boost the ego of the customer by acknowledging how they benefit you before you make referral requests.</li></ul>

How I Orchestrate And Simulate Refferals

A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Understand yourself and those around you.

psychology

Psychology

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

business

Business

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Allan Dib

The 1-Page Marketing Plan

In total, “Dance First, Think Later” features 618 rules of life to live by. Here are 10 important quotes from this book.

The Keys To A Happy And Fulfilled Life.

Life is like one big Mardi Gras. But instead of showing your boobs, show people your brain, and if they like what they see, you’ll have more beads than you know what to do with.

Keep away from people who belittle your ambitions. Small people always do that, but the really great make you feel that you, too can be great.

You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.

The three sentences that will get you through life: Number one, “Cover for me.”Number two, “Oh, good idea, boss.”Number three, “It was like that when I got here.”

Don’t underestimate the value of doing nothing, of just going along, listening to all the things you can’t hear, and not bothering

If you can’t convince them, confuse them.

It’s possible to own too much. A man with one watch knows what time it is; a man with two watches is never quite sure

Before doing someone a favor, make sure that he isn’t a madman.

You can discover what your enemy gears most by observing the means he uses to frighten you.

If you only knock long enough and loud enough at the gate you are bound to wake somebody up.

We often get confused about our life’s values.  Books like these keep us centered. ❤️

Timeless in their wisdom, thought-provoking in their message, surprising in their truth and memorable in their originality, the right words can give direction, inspiration, and sometimes a tangible boost onto the right path. For example, Steve Jobs once read Stay hungry Stay foolish on the back cover of The Whole Earth Catalog, and those four words came to guide his life. Created by Kathryn and Ross Petras, connoisseurs of quotes, whose books and calendars have over 56 million copies in print, "Dance First. Think Later." is a collection of the greatest life wisdom from an unexpected group of speakers, doers, and thinkers. There are 618 rules to live byfunny, sly, declarative, thoughtful, offhanded, clever, and always profound: Watch with glittering eyes the whole world around you, because the greatest secrets are always hidden in the most unlikely places. Roald Dahl If everything is under control, you are going too slow. Mario Andretti Never make a credit decision on a beach.Victor J. Boschini Dance first. Think later. Its the natural order.Samuel Beckett The only time to eat diet food is while waiting for the steak to cook. Julia Child What you spend years building may be destroyed overnight; build it anyway. Mother Teresa And: Be yourself. Everyone else is already taken.Oscar Wilde

philosophy

Philosophy

books

Books

Timeless in their wisdom, thought-provoking in their message, surprising in their truth and memorable in their originality, the right words can give direction, inspiration, and sometimes a tangible boost onto the right path. For example, Steve Jobs once read “Stay hungry Stay foolish” on the back cover of The Whole Earth Catalog, and those four words came to guide his life. Created by Kathryn and Ross Petras, connoisseurs of quotes, whose books and calendars have over 56 million copies in print, "Dance First. Think Later." is a collection of the greatest life wisdom from an unexpected group of speakers, doers, and thinkers. There are 618 rules to live by—funny, sly, declarative, thoughtful, offhanded, clever, and always profound: “Watch with glittering eyes the whole world around you, because the greatest secrets are always hidden in the most unlikely places.” —Roald Dahl “If everything is under control, you are going too slow.” —Mario Andretti “Never make a credit decision on a beach.”—Victor J. Boschini “Dance first. Think later. It’s the natural order.”—Samuel Beckett “The only time to eat diet food is while waiting for the steak to cook.” —Julia Child “What you spend years building may be destroyed overnight; build it anyway.” —Mother Teresa And: “Be yourself. Everyone else is already taken.”—Oscar Wilde

Kathryn Petras is half of a sibling writing team, along with her brother, Ross Petras, with over 4.8 million copies of their work in print—including popular “word nerd” books such as the New York Timesbestseller You’re Saying It Wrong, That Doesn’t Mean What You Think It Means, Very Bad Poetry, and Awkword Moments. The duo host the podcast “You’re Saying It Wrong” with NPR affiliate KMUW. 

Kathryn Petras

Ross Petras is an accomplished writer whose work has resonated with readers around the world. Ross Petras has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Ross Petras's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Ross Petras

"Dance First. Think Later"

Inspirational messages that keep you grounded on your journey to success.

Finding Joy In Every Moment

My future starts when I wake up every morning. That’s when it starts-when I wake up and see the first light. Then, I’m grateful

Laughter is immeasurable. Be joyful though you have considered all the facts.

Either peace or happiness, let it enfold you.

My mom used to say, “a truly happy person is one who can enjoy the scenery on a detour”.

A homeless man visited my store today. The few quarters that he had in his pocket he invested in books. I offered him free books, but he insisted on giving me his quarters. He walked away filled with joy as if he possessed the world’s riches in his hands. He left me smiling and knowing that he was wealthier than many others.

When you need a boost of serotonin, nostalgia, or would like to remember your roots, reading insights from this book will certainly do just that.

A book of inspirational quotations, Nothing Is Worth More Than This Day presents hundreds of reminders from some of the smartest people who ever lived—from Dr. Seuss to Erma Bombeck, Thich Nhat Hanh to Lena Dunham—that happiness is everywhere and the glass is half-full. It’s the perfect gift of optimism, for good times and not-so-good times.

A book of inspirational quotations, Nothing Is Worth More Than This Day presents hundreds of reminders from some of the smartest people who ever lived—from Dr. Seuss to Erma Bombeck, Thich Nhat Hanh to Lena Dunham—that happiness is everywhere and the glass is half-full. It’s the perfect gift of optimism, for good times and not-so-good times.

The 1-Page Marketing Plan

"Dance First. Think Later"

"Nothing Is Worth More Than This Day."

Effie Q