The 12 Week Year - Deepstash
The 12 Week Year

Gözde Yeşiltaş's Key Ideas from The 12 Week Year
by Brian P. Moran, Michael Lennington

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13 ideas

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INTRO: Closing the Execution Gap

Quote: “Execution is the single greatest market differentiator.”

Action: Stop thinking in annual terms—results come from weekly action, not yearly wishes.

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27 reads

CH. 1: Redefining the Year

Quote: “A year is no longer 12 months. It’s 12 weeks.”

Action: Treat every 12 weeks like a full year. Goals get sharper. Urgency gets real.

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25 reads

CH. 2: The Emotional Connection

Quote: “Vision empowers discipline.”

Action: Create a compelling personal vision—something emotional, not just rational.

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23 reads

CH. 3: Planning the 12 Week Year

Quote: “Planning is about thinking, not just writing things down.”

Action: Set 1–3 goals. Break them into tactics. Plan weekly. Keep it lean.

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22 reads

CH. 4: The Weekly Plan

Quote: “Success is created in the moment.”

Action: Use your weekly plan like a GPS. If it’s not on the plan, it doesn’t get your time.

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23 reads

CH. 5: Keeping Score

Quote: “What you measure improves.”

Action: Score execution, not results. Track what you control—your actions.

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20 reads

CH. 6: Accountability vs. Ownership

Quote: “Accountability is not consequences, it’s ownership.”

Action: Own your actions. Don’t wait for someone to hold you accountable.

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16 reads

CH. 7: Commitment & Greatness

Quote: “Commitment is a choice.”

Action: Choose greatness every day. Even when you don’t feel like it—especially then.

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15 reads

CH. 8: Time Use and Time Blocking

Quote: “Control your time or it controls you.”

Action: Block 3 types: Strategic, Buffer, Breakout time. Defend them fiercely.

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17 reads

CH. 9: Confronting the Truth

Quote: “You must confront reality to change it.”

Action: Face where you’re off-course. Adjust fast. No blame, no drama—just facts.

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15 reads

CH. 10: Intentionality

Quote: “Live with intention or drift by default.”

Action: Don’t let the day “just happen.” Start with clarity. End with reflection.

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17 reads

CH. 11: The 12 Week Year in Action

Quote: “What would change if every week counted like the last week of December?”

Action: Act like there’s no time to waste—because there isn’t.

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14 reads

CH. 12: Putting It All Together

Quote: “Start where you are. Use what you have. Execute relentlessly.”

Action Plan:

• Set your 12-week goal

• Build a weekly plan

• Track execution

• Score yourself

• Reflect and adjust

• Repeat with momentum

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15 reads

IDEAS CURATED BY

CURATOR'S NOTE

Here’s a sharp, precise, accurate, and fun chapter-by-chapter executive brief of The 12 Week Year by Brian P. Moran & Michael Lennington, complete with inspirational quotes and action plans for each chapter

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Curious about different takes? Check out our book page to explore multiple unique summaries written by Deepstash curators:

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